Amaani Raises $5 Million to Expand AÏZA Across the GCC

Dubai-based beauty and wellness company Amaani has raised $5 million in a Series A funding round led by BECO Capital to expand its consumer beauty brand AÏZA across the Gulf Cooperation Council (GCC) region.

The round also saw participation from Homegrown Ventures and Peak XV’s Surge. With the latest investment, Amaani’s total funding has reached $8 million. The company previously raised $3 million in seed funding from Peak XV’s Surge.

How Will Amaani Use the New Funding?

The fresh capital will support AÏZA’s expansion across the GCC, with Saudi Arabia as the company’s immediate priority.

AÏZA is set to launch at Ulta Beauty stores in Jeddah and Riyadh by the end of September 2026. The company also plans to enter Kuwait and Qatar in the fourth quarter.

The expansion marks another step in Amaani’s move from an online-first business toward a wider physical retail presence across the region.

AÏZA’s Beauty and Wellness Products

The brand develops skincare and haircare products inspired by ingredients and beauty practices from the Arab world. Its products use ingredients such as dates, black seed, frankincense, rose and bakhoor, while its formulations are developed through laboratories in Korea, Japan and Italy.

AÏZA’s products include the Sukkar Rush lip treatment, Scent Storm hair mist and Date Setter brow and lash serum.

According to the company, its formulations are vegan, cruelty-free and alcohol-free and meet “Clean at Sephora” standards.

AÏZA Expands Beyond Online Sales

Amaani said AÏZA’s net revenue increased more than nine-fold year-on-year during the first half of 2026 as the brand expanded from an online first model into retail.

AÏZA is currently available through its own website, Ounass and Ulta Beauty in the UAE. The company also said the brand ranks among the top 10 brands across a selection of more than 300 global and regional brands available through its retail network.

The planned Saudi Arabia launch will give AÏZA a larger physical retail presence in two major cities, Jeddah and Riyadh.

About Amaani

Amaani is a Dubai-based consumer company focused on beauty and wellness products inspired by the Middle East. The company was founded in 2023 by Shubham Poddar and operates AÏZA as its consumer beauty brand.

AÏZA focuses on skincare and haircare products that combine Arab-inspired ingredients and beauty traditions with formulations developed through international laboratories.

With its Series A funding, Amaani is now expanding AÏZA into additional GCC markets, beginning with Saudi Arabia and followed by planned launches in Kuwait and Qatar.

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