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Animoca Brands and LightLink Partner to Enhance Web3 Gaming Experiences

Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, today announced a strategic partnership with LightLink, an Ethereum Layer 2 blockchain that enables dApps and enterprises to offer users instant, gasless transactions. Under the strategic partnership, Animoca Brands will seek to integrate LightLink's Ethereum Layer 2 technology into selected Animoca Brands projects and provide advisory services for LightLink's tokenomics and go-to-market strategies.

Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, today announced a strategic partnership with LightLink, an Ethereum Layer 2 blockchain that enables dApps and enterprises to offer users instant, gasless transactions. Under the strategic partnership, Animoca Brands will seek to integrate LightLink’s Ethereum Layer 2 technology into selected Animoca Brands projects and provide advisory services for LightLink’s tokenomics and go-to-market strategies.

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LightLink allows businesses to subscribe their applications to operate gas-free, enabling users to participate in a public blockchain ecosystem without owning any tokens or having to pay any gas fees. The partnership will facilitate Animoca Brands’ projects and portfolio companies to offer their users a robust Web3 experience with no friction and minimal complexity.

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LightLink streamlines the Web3 development process, offering significant utility like NFT ticket issuance without requiring a native token and seamless gaming asset transfers without gas fees, leading to a more streamlined user experience. LightLink is already used by over 25 partners, including Grapes and The Red Village, and is being integrated in Translucia, a US$300 million venture by MQDC and T&B Media Global, part of Asia’s C.P. Group family business.

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Together, Animoca Brands and LightLink aim to foster a more interconnected economy, bridging dApps with millions of users from enterprise partners and improving blockchain mainstream adoption.

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Roy Hui, co-founder and CEO of LightLink, commented: “It is great to partner with industry leader Animoca Brands, making blockchain more accessible and user-friendly to everyone around the world. This partnership marks a pivotal step in integrating blockchain into the daily lives of millions.”

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Yat Siu, co-founder and executive chairman of Animoca Brands, said: “LightLink is already collaborating with our portfolio companies Grapes and The Red Village, and this new partnership will take us one step closer toward a frictionless Web3 world. LightLink’s gasless transactions can help broader adoption, aligning with our vision to decentralize the digital landscape and make blockchain benefits universally accessible.”

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About LightLink

LightLink is an Ethereum Layer 2 blockchain that enables dApps and enterprises to offer users instant, gasless transactions. Integrating optimistic rollups with its proprietary stack, LightLink potentially offers a transaction throughput more than 400 times Ethereum’s, ensuring unmatched scalability and a streamlined user experience.

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About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help establish the open metaverse.

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