Home Startup News Hong Kong-Based Animoca Brands has Partnered with LayerZero Labs

Hong Kong-Based Animoca Brands has Partnered with LayerZero Labs

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Hong Kong-based gaming company Animoca Brands has teamed with LayerZero Labs, the team that created omnichain interoperability protocol LayerZero, to make it its ecosystem's preferred interoperability option.
Hong Kong-based gaming company Animoca Brands has teamed with LayerZero Labs, the team that created omnichain interoperability protocol LayerZero, to make it its ecosystem's preferred interoperability option.

Hong Kong-based gaming company Animoca Brands has teamed with LayerZero Labs, the team that created omnichain interoperability protocol LayerZero, to make it its ecosystem’s preferred interoperability option.

Animoca Brands and LayerZero Labs announced a multi-year strategic partnership on Tuesday to leverage Animoca Brands’ extensive network and project portfolio to expand LayerZero’s interoperability solution across digital asset use cases, improving user and developer experiences in digital content, gaming, entertainment, and other blockchain-based ecosystems.

The collaborative partnership makes LayerZero the default interoperability solution for Animoca Brands and its subsidiaries.

Mocaverse, Animoca Brands’ marquee growth network with an interoperable infrastructure layer of Account, Identity, Reputation, and PointFi systems, and Open Campus, its decentralised education protocol, now use LayerZero Labs’ Omnichain Fungible Token (OFT) standard.

Animoca Brands and LayerZero Foundation will also collaborate on community events, including hackathons, education, and content creation to raise awareness of interoperability and LayerZero’s technologies.

Over its 540 investment portfolio firms, Animoca Brands will promote LayerZero for interoperability. Gaming is one of the greatest digital economies with over 3.4 billion players (Newzoo).

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Thus, this strategic alliance between Animoca Brands and LayerZero seeks to offer seamless and entertaining Web3 gaming experiences that surpass standard blockchain technology’s constraints. LayerZero simplifies digital ownership and cross-chain exchanges, letting gamers focus on gameplay rather than technology.

Animoca Brands and LayerZero will simplify Web3 integration to make digital content with real property rights more accessible and engaging for users worldwide.

“We are thrilled to partner with Animoca Brands as the preferred interoperability provider of their portfolio projects, This collaboration will create seamless omnichain interactions and enhance the digital experiences for our respective communities,” said Bryan Pellegrino, Chief Executive Officer of LayerZero Labs. Together, we are making it easier for developers and users to harness the full potential of blockchain technology in gaming, digital entertainment, and beyond,” he added.

LayerZero Labs’ messaging system connects over 80 blockchains for transparent, secure cross-chain messaging via one simple interface. Since March 2022, LayerZero has handled over 135 million messages with thousands of mainnet contracts deployed by hundreds of developer teams. A16z, Sequoia, Binance Labs, Christie’s, Lightspeed, Opensea, Bond, Samsung Next, and GBV backed LayerZero, which was valued at $3 billion.

Blockchain interoperability protocol LayerZero is permissionless, censorship-resistant, and immutable. Animoca Brands, a Web3 leader, uses blockchain to give users digital property rights worldwide to build the open metaverse.

The company creates and publishes games like The Sandbox, PHANTOM GALAXIES™, Life Beyond, Crazy Defence Heroes, and products based on popular sports and entertainment properties like The Walking Dead, Power Rangers, MotoGP™, and Formula E.

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The company has several subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn,

Animoca Brands and Animoca Ventures have invested in over 540 Web3 companies, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and others.

Yat Siu, Co-founder and Executive Chairman of Animoca Brands, said they are extremely excited about this unique partnership and the opportunity to work even more closely with LayerZero to advance interoperability across Web3. We envision an omnichain future for digital content and gaming, At a time when the games industry faces new and old challenges, it’s more important than ever to signal our dedication to and support for mission-aligned builders like Bryan and the LayerZero team, who are developing battle-tested infrastructure for the future of the internet,” he added.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and Financial Times High Growth Companies Asia-Pacific 2021, leads digital entertainment, blockchain, and gamification.

About LayerZero Labs

LayerZero allows applications to transport data across blockchains using immutable smart contracts for censorship-resistant communications and permissionless development.

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