Animoca Brands Japan, a strategic subsidiary of Animoca Brands, today announced it has entered into a partnership with TOKYO STUPID GAMES, a gaming platform for real-world assets (RWAs) for Japanese brands and IPs. Under this partnership, Animoca Brands Japan will utilize its network to support TOKYO STUPID GAMES’ global expansion in terms of marketing and token economy planning and design.
TOKYO STUPID GAMES is developing a gaming platform where NFTs linked to RWAs, which are physical assets that can be tokenized on a blockchain such as trading cards, original goods, and fashion items, can be obtained by the platform’s users. The TOKYO STUPID GAMES platform will promote the use of Web3 for Japanese brands and IPs, allowing them to raise awareness of their content and products, acquire fans and provide new user experiences.
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The team at TOKYO STUPID GAMES has in the past held art exhibitions that represent international collaborations between Japan and global Web3 projects,established local partnerships with companies known as leaders in Japanese pop culture and contemporary art, including PARCO and Warehouse TERRADA, and announced collaborations with Shibuya-ku.
Rock No.6, Founder and CEO of TOKYO STUPID GAMES, commented: “We believe that the new economic infrastructure of Web3 and a culture that fosters empathy beyond national borders are ideal for creating new connections. We are excited to be working with Animoca Brands, a leading global player, to take on the challenges of the future with the vision of building a new economic sphere by bridging Web3 and Japanese culture.”
Animoca Brands Japan serves as a gateway between Japan and the rest of the world, supporting the global development of Japanese intellectual property and content in the Web3 domain and the development of overseas projects in Japan. In order to accelerate the mass adoption of Web3, Animoca Brands Japan will support the global expansion of TOKYO STUPID GAMES, leveraging its knowledge and experience and the network provided by the portfolio of over 540 companies and projects in which parent company Animoca Brands has invested.
Kensuke Amo, COO of Animoca Brands Japan, commented: “Animoca Brands Japan is delighted to support the global expansion of TOKYO STUPID GAMES as a partner, with the goal to accelerate mass adoption of Web3 by acting as a gateway between Japan and overseas markets. TOKYO STUPID GAMES is working to promote Japanese brands and IPs both domestically and internationally through real-world assets in Web3 games, an approach that is highly compatible with Animoca Brands Japan’s mission. Through the activities of both companies, we will continue to promote Japanese culture to the wider world.”
About Animoca Brands Japan
Founded in 2021, Animoca Brands Japan is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a leading global Web3 company. Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists, and game companies.
