Animoca Brands said the partnership will combine both companies’ strengths to deliver unique experiences for Automobili Lamborghini’s fans and customers, pairing automotive excellence with cutting-edge digital technologies to put the company at the forefront of innovation and community development.
Animoca Brands, a Hong Kong gaming company, is helping Automobili Lamborghini increase brand engagement.
This initiative’s exclusive collaborators are Gravitaslabs, a creative design firm and technology company, and Motorverse, Animoca Brands’ global ecosystem for digital vehicles, racing games, and motorsport culture.
Established in 1963 in Sant’Agata Bolognese, close to Bologna, Automobili Lamborghini is a company that manufactures high-end supersport vehicles.
The Miura, Countach, and Aventador are among the company’s vehicle models. Limited editions include the Reventón and Sesto Elemento.
The current lineup consists of the Huracán, Urus (the first super SUV in the world), and Revuelto (the first V12 HPEV, or high performance electrified vehicle).
The company employs about 2,400 people and has a network of 184 dealers spread across 54 countries. In 2023, the company delivered over 10,000 cars.
Leading Web3 company Animoca Brands uses blockchain technology to provide digital property rights to customers worldwide, assisting in the creation of the open metaverse.
Read also- Taiwan-Based China Airlines has Partnered with Frankfurt Cargo Services
The company creates and releases a wide range of goods, including games that are unique and goods that make use of well-known intellectual assets from the entertainment and sports industries.
Animoca Brands Japan, The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Darewise Entertainment, Grease Monkey Games, Eden Games, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus are just a few of its subsidiaries.
As a creative design studio and technology company, Gravitas uses blockchain technology, non-fungible tokens (NFTs), digital products, and gamified eCommerce solutions to create an immersive and interactive marketing platform that helps global brands reach new audiences and grow their business through Web3.
Read also- Japan-Based Rakuten Mobile to Secure up to $2 Billion in New Funding
The firm has over 540 Web3 investments directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and others.
Motorverse is a global community for digital vehicles, racing games, and motorsports. It allows enthusiasts to collect and trade licensed vehicles, play and compete in games, and access real-world experiences. Motorverse partners with top motorsport IPs such as MotoGP™, Formula Drift, and Formula E.
About Animoca Brands
Animoca Brands is a leader in digital entertainment, blockchain, and gaming. It was named a Deloitte Tech Fast winner and is on the Financial Times list of High Growth Companies Asia-Pacific 2021.
About Automobili Lamborghini
Lamborghini transcends a brand. They have transformed automotive, design, and engineering since 1963 founding in Sant’Agata Bolognese.
