Aya, a new Saudi e-commerce site that is revolutionizing the way people find modest fashion, announced today that its Seed investment round has closed successfully, raising SAR 6 million (USD 1.6 million). Along with Raed Ventures, Joa Capital, FENA Holdings, Turki Alrajhi, and a select group of angel investors, Khwarizmi Ventures led the round.
Reflecting on the funding, Munira Al Kadi, Co-founder and CEO of Aya, stated: “This investment is more than capital—it’s validation of our bold vision to disrupt a massive, fast-growing traditional market. We’re completely changing the game, and we’re looking for fearless, entrepreneurial talents to join our mission.”
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Homam Meaddawi, Partner at Khwarizmi Ventures, added: “We are proud to support talented founders who previously worked together in e-commerce. it aims to disrupt the modest fashion industry, beginning with the multi-billion dollar, fragmented Abaya market.”
It will improve its platform, increase its market presence, and speed up product development in order to provide an unmatched consumer experience.
About Aya
Aya, which was founded by Saudi businessmen Munira Al Kadi and Abdulrahman Al Ammar, is revolutionizing the modest fashion industry by consolidating its disparate terrain into a single, trend-driven discovery platform. It keeps ahead of the curve in a rapidly evolving business by using real-time consumer information to forecast trends and enable regional producers to produce fashion on demand.
