Japan-based digital marketing and measurement consulting agency Ayudante acquired Singapore-based Sparkline. Ayudante said that Sparkline will become its wholly-owned subsidiary after this transaction.
Ayudante’s acquisition of Sparkline shows multinationals’ growing interest in Southeast Asia’s tech ecosystems. Sparkline wants to offer Google Marketing Platform (GMP) certification to firms in the Philippines, a key market.
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Due to the government’s focus on digital transformation and the use of innovative technologies across industries, data analytics and digital marketing solutions are in demand in the Philippines.
In addition to GMP, the alliance will focus on multilingual SEO and digital marketing. Developers from the organisations will collaborate on data generation, tag automation, and digital marketing services in the GenAI age.
The statement said this strategic shift is timely for Southeast Asia, where businesses are increasingly using data analytics and automation to compete. This acquisition is a regional milestone, demonstrating a successful Japanese regional acquisition and boosting confidence in regional enterprises’ potential to exit to international buyers.
Sparkline, one of Asia’s first GMP Certified Partners and Resellers, is known for its data utilisation consultancy capabilities. To assist its Japanese clients’ global expansion, Ayudante, the first Japanese GMP Certified Partner and Reseller, has been expanding its international team.
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Naohiro Yamaura, Ayudante’s COO, will become Sparkline’s Chairman of the Board after the acquisition. Eight books and industry leadership make him one of Japan’s most successful GMP figures.
Yamaura will work with Sparkline CEO and Founder Aleetza Senn to enhance Southeast Asia growth. The acquisition terms have not been disclosed, and the companies’ names will remain unchanged.
About Ayudante
Ayudante is a technological leader. The pioneer of digital marketing, SEO, and GMP solutions, Ayudante also provides software, mobile apps, and machine learning skills through strong ties with large global companies.
About Sparkline
Sparkline transforms digital data into something physical, relevant, and useful for organisations.
