Arab Financial Services (AFS) and Samsung Gulf Electronics launched Samsung Pay in Oman, a major step in the country’s digital transformation.
AFS, the region’s premier digital payment solutions provider and fintech facilitator, is again advancing innovation and client satisfaction.
Arab Financial Services (AFS) and Samsung Gulf Electronics are introducing Samsung Pay in Oman using AFS’s regional expertise in digital payment solutions and Samsung’s breakthrough technology to provide Omani consumers a secure and convenient contactless payment option.
The agreement improves AFS’s presence in the Omani market and expands Samsung Pay’s reach, improving Omani consumers’ daily transactions’ convenience and security.
This follows the Central Bank of Oman’s recent card tokenisation instructions for banks and payment providers. The agreement improves Oman’s financial environment and encourages innovative digital payment methods, marking a major step in its digital transition.
Ajmal Basheer, AFS Head of Processing, commented: “This milestone strengthens our partnerships with Omani banks while fostering innovation and competitiveness. By supporting Samsung Pay adoption, AFS is proudly contributing to Oman’s economic growth and regulatory objectives, making transactions more efficient and inclusive. We’re committed to driving these advancements, ensuring our clients and the financial community benefit from modern solutions that meet their evolving needs.”
Samsung Pay ensures bank compliance and reduces compliance risks and penalties by following global payment security standards. Tokenisation and biometric authentication make mobile payments secure and convenient.
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This regional banking accomplishment reinforces AFS’s commitment to the Omani market and helping banks and regulators digitise payments. AFS promotes digital transactions and the financial ecosystem in Oman by leading Samsung Pay implementation.
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AFS is majority-owned by Bank ABC and 36 banks and financial institutions and regulated by the Bahrain and Egypt Central Banks. The company offers banks and merchant groups innovative end-to-end digital payment products, services, and solutions to over 60 clients in over 20 Middle East and Africa countries.
Fadi Abu Shamat, Senior Director and Head of the Mobile eXperience Division Samsung Gulf Electronics, said: “We are thrilled to collaborate with AFS to bring Samsung Pay to Oman. This launch aligns perfectly with our mission to make everyday life easier through innovative technology. By offering Omani consumers a secure, convenient, and contactless payment solution, we’re not just transforming transactions – we’re enhancing the overall shopping experience. This partnership with AFS marks an exciting step forward in digital payments for the region.”
AFS’s market-leading card processing, merchant acquisition, fintech, and value-added payment services demonstrate its innovative approach to financial services. AFS has offices and data centres in Bahrain, Egypt, Oman, and the UAE, offering business-trustworthy payments solutions.
About AFS
Arab Financial Services (AFS) was established in 1984 with the goal of offering banks and merchant groups payment products, services, and expertise in addition to delivering customised payment solutions in a payment ecosystem that is becoming more disruptive, divergent, and dynamic.
About Samsung
Samsung Electronics leads technology worldwide, creating new opportunities. They are revolutionising TVs, smartphones, wearables, tablets, digital appliances, network systems, medical devices, semiconductors, and LED solutions via constant innovation and discovery. Samsung leads the Internet of Things with Smart Home and Digital Health.
