Basata Holding for Financial Payments S.A.E., a leading e-payment company in Egypt, announced that it will invest around USD 7 million in 2026 to strengthen its position in the market. The company is also looking at possible acquisitions as part of its regional growth plans, with final decisions expected by the end of this year.
As part of its strategy to diversify services and enhance value creation, Karim Shehata, CEO of Basata Holding, confirmed that the company is preparing to launch new investment services. He explained that these services, to be offered through investment funds in collaboration with sister and subsidiary companies, have reached the final stages of regulatory approvals. The full launch is expected before the end of the current fiscal year, marking a significant step that underscores Basata’s commitment to delivering comprehensive financial solutions that go beyond payments and support clients’ overall growth.
Basata now serves over 120,000 merchants every day and plans to grow this number to 150,000 by the end of the year. This shows the company’s confidence in attracting more customers and strengthening its position in Egypt’s digital payments market.
Shehata also shared that the company is planning to expand into new Gulf markets. Through its ownership in Madfoatcom, a Jordan-based payments company, Basata aims to enter the Saudi market before the end of the year. Madfoatcom is also preparing to start operations in Morocco and Kurdistan this year, helping Basata grow its regional presence and create more opportunities for long-term growth in the payments sector.
Basata is working toward its goals by offering a wide range of financial services. These include digital payments, electronic transactions through its POS machines, and the Basata Payment Card, which gives customers more flexibility in their daily payments.
In addition, the company, through its sister firms, also provides merchant financing and lending services. This shows Basata’s complete approach to supporting businesses and the wider trade ecosystem.
Basata’s Total Payment Value (TPV) has grown by 40% over the last three years, showing the success of its strategy and its strong position in the fintech sector.
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