A pre-Series B investment headed by Tanglin Venture Partners has seen $10 million invested for the home, kitchen, and personal care brand Beco, which is a domestic eco-friendly business.
Rukam Capital, an existing investor, Synergy Capital, Manish Choksi, a promoter of Asian paints, and Titan Capital Winners Fund also participated in the round.
The Mumbai-based business raised $3 million in its Series A round earlier in December 2022, with Rukam Capital and other investors leading the way. In August 2022, Entrackr was the only source to report on the Series A round.
The money raised will go towards constructing a solid offline sales infrastructure in strategic regions, increasing production capacity and innovation, raising brand awareness, and finally, building a stronger brand.
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Beco, which was founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, is a purportedly 100% plastic-free and environmentally friendly firm that sells a variety of goods for the kitchen, house, and personal hygiene. Among other things, it sells toiletries, tissue, and towel rolls.
Beco asserts that in the past year, it has experienced an exponential threefold growth. It may be found in 10,000 retail locations, and its order values are either higher than or equal to those of established brands.
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Beco has made significant headway in e-commerce and rapid commerce platforms like Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready in just five years. By the conclusion of this quarter, it will have joined contemporary commerce and be accessible in general trade in 20 locations, with ambitions to extend to additional significant players.
About Beco
Beco ,Minor revolutions are nice. Individuals impact the world by lifestyle, purchases, and waste. Therefore, they provide eco-friendly and biodegradable alternatives you can’t wait to use at home.
