Betagro Acquires Majority Stake in Freshket to Expand Digital Food Distribution

Announced on October 20, 2026, the deal aims to connect Betagro's food production and logistics network with Freshket's digital platform. The financial terms of the acquisition have not been disclosed.

Betagro Expands Its Food Business Through Freshket

The acquisition will help Betagro extend its operations beyond food production into digital distribution. By integrating its production capabilities and nationwide logistics network with Freshket's platform, the company aims to improve supply-chain efficiency and strengthen its foodservice business.

The partnership is expected to provide hotels, restaurants, and catering operators with easier access to a wider range of food products, including meat, fresh produce, dry goods, and frozen items. It will also support more efficient sourcing and distribution of ingredients.

According to Betagro, the partnership will connect its established food supply operations with Freshket's digital ordering and distribution capabilities.

Freshket Plans to Expand Products and Cold-Chain Logistics

Freshket helps businesses simplify procurement, manage deliveries, and improve supply-chain transparency. The platform also aims to reduce food waste by making food sourcing and distribution more efficient.

Following the acquisition, Freshket plans to expand its imported product selection, including seafood, premium Japanese ingredients, cheese, and butter. The company also intends to upgrade its cold-chain logistics and expand its service coverage beyond its existing markets, including Bangkok, Pattaya, Hua Hin, and Khon Kaen, into additional regional cities.

The partnership is expected to give Freshket access to stronger upstream supply, logistics support, and capital to support its expansion plans.

Freshket Previously Raised $23.5 Million

Before the acquisition, Freshket had raised $23.5 million in a Series B funding round, according to a report by The Business Times. The funding supported the company's growth as a digital food supply platform in Thailand.

The latest transaction gives Betagro a direct digital channel to foodservice customers while providing Freshket with access to Betagro's production and distribution capabilities. The companies expect the collaboration to improve the availability of food products and make procurement more efficient for business customers.

Chayadhorn Taepaisitphongse, president of animal nutrition and new ventures at Betagro, said Freshket had developed a leading digital channel serving Thailand's foodservice operators. He added that Betagro's production and logistics capabilities could help support the platform's growth.

Ponglada Paniangwet, CEO and co-founder of Freshket, said the partnership would help the company deliver high-quality ingredients at competitive costs to foodservice operators.

About Betagro

Betagro is a Thailand-based integrated food company operating across the food production and supply chain. Through its businesses and logistics network, the company serves customers across the food industry. Its investment in Freshket supports its expansion into digital distribution and food technology.

About Freshket

Freshket is a Thailand-based digital food supply platform founded in 2017. It connects food producers and suppliers with hotels, restaurants, and catering businesses through an integrated procurement and distribution system. The company offers more than 10,000 products and serves over 20,000 foodservice operators, according to Betagro.

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