Biryani Bees Raises $1 Mn to Expand Across Tier 2 Cities in India

The company currently operates three outlets in Uttar Pradesh. The new funding will help Biryani Bees expand its presence in more cities.

Biryani Bees plans to grow to 10 outlets across Uttar Pradesh, Madhya Pradesh and other Tier 2 markets.

"What attracted us to Biryani Bees is not just the love for the product, but the business model behind it. India's next wave of consumption is going to come from Tier 2 and Tier 3 cities, and we believe there is a massive opportunity to build high quality, standardised and affordable food brands for these consumers. Biryani Bees has the potential to become to Indian food what McDonald's became to QSR: consistent, accessible and trusted. We are excited to partner with Nitin and the team as they take the brand to its next phase of growth, " vivek oberoi.

"We started Biryani Bees with a very simple belief: consumers in India's Tier 2 cities deserve food brands that offer the same consistency, quality and experience they expect from the best national chains, but at a price that works for an everyday meal. This investment gives us the opportunity to take what we have built in Uttar Pradesh and replicate it across markets. Our immediate goal is to reach 10 outlets, prove the model at scale and then build Biryani Bees into India's most trusted everyday biryani and meals brand, " said, Nitin Tiwari, Founder, Biryani Bees.

Founded by Nitin Tiwari, Biryani Bees uses a central kitchen model to keep its food quality and prices consistent as it opens more outlets.

The company currently has an annual revenue run rate of around ₹25 crore and says that it is already profitable.

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