Milkground Partners with DKSH to Bring Chinese Cheese Brand to Hong Kong

The partnership was announced at a press conference attended by Milkground President Kuai Yulong and DKSH Vice President for FMCG, Greater China, Hugo Reyes, along with senior executives from both companies.

Hugo Reyes, DKSH Vice President, FMCG, Greater China, said: "Milkground has built a reputation in China for quality, nutrition, and innovation that few dairy brands can match. Consumer habits across Asia are shifting toward convenient and healthy snacking, trusted premium brands and family-oriented food solutions – trends that open up substantial opportunities for Milkground's full range across multiple markets."

The partnership will first focus on the Hong Kong retail market. Later, the companies plan to expand into food services and other Asian markets through DKSH’s regional network.

Milkground chose DKSH because entering a new market requires more than simply putting products on store shelves. DKSH understands local customer preferences, has strong relationships with retailers, and can help Milkground build a trusted brand among families over time.

Kuai Yulong, Milkground President, said: "Hong Kong's energy and openness to the world made it the natural place to start. Hong Kong remains one of Asia's most dynamic and internationally connected consumer markets. For Milkground, our ambition is to become not just a leading Chinese brand, but a name recognised all over the world. Today's launch is the first step of that journey."

About Milkground

Milkground (Stock Code: 600882.SH) is China’s only A-share listed company focused mainly on cheese. The company is controlled by Mengniu under COFCO and operates two cheese brands: Milkground and Mengniu Cheese.

Headquartered in Shanghai, Milkground runs six factories located in Shanghai, Tianjin, Hohhot, Changchun and Jilin. It is one of the largest cheese producers in mainland China.

About DKSH

DKSH helps companies grow their businesses across Asia Pacific, Europe and North America. It works across areas such as healthcare, consumer goods, performance materials and technology.

As a market expansion company, DKSH provides services including sourcing, market research, marketing and sales, e-commerce, distribution, logistics and after-sales support. Its goal is to help businesses reach more customers and improve people’s lives.

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