InstaAstro Raises $12 Mn to Expand AI-Powered Spiritual Wellness Platform Globally

InstaAstro will use the new funding to expand into more regional and international markets. The company also plans to improve its AI-powered products.

The funding will also help InstaAstro grow its Pooja Seva and spiritual commerce businesses. The company aims to reach more customers and strengthen its digital spiritual wellness services.

“We're committed to building the world's most trusted spiritual platform by prioritizing quality over quantity,” said Nitin Verma.

Artha Venture Fund, said the company’s growth comes from building customer trust and repeat usage, rather than depending heavily on discounts and high customer acquisition costs.

“He spent 5 years on the unglamorous part: verified astrologers, quality scores, a reason to come back,” said Anirudh A. Damani, managing partner at Artha Venture Fund. “The first consultation is marketing. The second one is a business.”

Founded in 2021 by Nitin Verma, InstaAstro started as an app for astrology consultations. It has since grown into a wider digital spiritual wellness platform.

The platform now offers services such as astrology, tarot, numerology, vastu, Pooja Seva and spiritual remedies. It also sells wellness products and provides other spiritual commerce services.

InstaAstro serves users in 183 countries and has more than 5,000 verified experts on its platform. Its international business, mainly supported by the Indian diaspora, generates around 25% of the company’s revenue.

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