CADO, a premium gifting platform based in the UAE, has raised USD$4.5 million in a pre-seed funding round.
The funding saw participation from Sanabil 500, a German family office, and several high-net-worth individuals and angel investors.
The new funding will help CADO expand into Saudi Arabia, where it is creating a network that connects artisans, suppliers, and businesses, according to a press release.
It will also use the funds to grow internationally, starting with its upcoming launch in New York.
Leila Al Marashi, Founder and CEO of CADO, said: “When I started CADO, my vision was to modernise and elevate the art of gifting; to blend innovation with meaning and make every gesture effortless yet deeply personal.”
“This milestone allows us to continue expanding across the region and beyond, shaping a future where gifting is as intelligent as it is heartfelt,”Al Marashi emphasized.
CADO has grown from a small team of three people into a regional company operating in the UAE, Saudi Arabia, Kuwait, and the US.
The platform uses creativity, technology, and strong logistics to make corporate gifting smarter and easier.
It now works with over 500 clients, including Julius Baer Group, Cartier, Netflix, Gucci, LinkedIn, TikTok, and American Express.
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