Catcha Digital Berhad, a Malaysian digital media company, announced on Monday that it has signed an agreement to buy 51% of Malaysia-based digital consultancy DS Services Sdn Bhd (Digital Symphony) for MYR 22.95 million ($5.16 million).
Catcha Digital said this deal will create opportunities to offer services to both its own advertising clients and Digital Symphony’s clients.
Through this acquisition, Catcha Digital and its subsidiaries will be able to provide Digital Symphony’s data-driven marketing solutions while Digital Symphony can benefit from Catcha Digital’s large media network to expand its services.
This partnership is expected to boost growth for both companies, offering advertisers a smarter and more results-driven approach to digital marketing.
Founded in 2017 by Kuhan Kumar, Digital Symphony is a digital marketing consultancy in Malaysia and Singapore. It focuses on performance marketing by using automation, data analysis, and custom software to help brands meet their advertising goals.
The company provides solutions that improve digital advertising efficiency using its own software and machine learning.
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Patrick Grove, Chairman of Catcha Digital said, “Kuhan and his team have built a company that doesn’t just run ads—it runs highly optimised, data-driven campaigns that deliver real, measurable impact, With this acquisition, we’re doubling down on the power of data, automation, and machine learning to create even better solutions for advertisers,”.
Kuhan Kumar, Founder and Chief Executive Officer of Digital Symphony, said “that since its inception, the firm has been focused on delivering results for its clientele. The digital landscape moves fast, and the brands that succeed are the ones that can harness technology and data to make smarter marketing decisions, Partnering with Catcha Digital allows us to take our marketing solutions to the next level, reaching more advertisers and delivering even greater value,”.
About Catcha Digital
Catcha Digital Berhad is a Malaysia-based investment company that runs businesses in digital media, advertising, and software. Its fully-owned subsidiary, iMedia Asia Sdn Bhd, is a digital media company that offers advertising solutions to big brands in industries like FMCG, retail, property, entertainment, and more in Malaysia.
