CAVA Athleisure, a youth-focused direct-to-consumer (D2C) athleisure brand, has raised INR 40 crore in a Series A funding round led by Sharrp Ventures, which invested Rs 21 crore.
Other investors, including V3 Ventures and existing backer Spring Marketing Capital, also took part. CAVA plans to use the funds to launch new products, hire senior leaders, boost marketing efforts and expand its presence across both online and offline channels.
Ria Mittal and Shreya Mittal, Co-founders, Cava Athleisure, said, “We founded Cava to build an athleisure brand rooted in the needs of Indian consumers, with a strong focus on comfort, quality, and everyday usability. The response from our customers has reinforced our belief in this category. Partnering with Sharrp Ventures gives us a long-term partner with deep consumer expertise as we scale responsibly.”
Shreya Mittal added, “At Cava we believe in making clothes that make you feel young and confident while keeping movement and activity at the forefront. The rise of health and wellness is here to stay, and our products are built for the fast-paced lifestyle of the modern Indian consumer.”
Rishabh Mariwala, Managing Director, Sharrp Ventures, said, “Cava has demonstrated strong consumer pull and disciplined execution in a competitive category. The founders have shown immense grit and strategic thinking at a young age to carve out a distinctive brand. We are very excited about Cava’s future, and we believe the company is well-positioned to create a large outcome in India’s athleisure segment.”
Founded in 2022 by Ria and Shreya Mittal, Cava Athleisure is a direct-to-consumer premium athleisure brand for both men and women.
The brand offers comfortable, high-quality, and stylish products such as leggings, joggers, and tops made using BCI cotton and recycled polyester. Cava mainly targets young consumers who are fitness-focused and active.
Cava follows a function-first and design-focused approach, creating clothing that can be worn every day.
Its products are made for comfort, high-quality fabric, and fits that suit Indian consumers, making them suitable for workouts, work, or daily wear.
Read More- CTF Life Expands Partnership with PSG Academy in China
