CG Capital Advisory Limited (CG Capital), a top private equity fund in Thailand under Central Group, focuses on premium real estate and hospitality investments. The company has partnered with IHG Hotels & Resorts (IHG), one of the world’s major hotel brands.
Together, they are launching InterContinental Residences Bangkok Asoke, a THB 5.5 billion freehold luxury residential project. The development is set in the heart of Sukhumvit and carries the prestigious InterContinental hospitality branding.
This partnership raises the standard for luxury living in Thailand and supports CG Capital’s vision of creating “World-Class Development for a World-Class City and Global Citizens.”
The project matches the strong growth of Thailand’s high-end property market, which is expected to grow by 3.4% every year until 2029. It also strengthens CG Capital’s role in helping shape Bangkok into a true world-class city.
Mr. Phoom Chirathivat, Managing Partner and Co-Head of CG Capital, shared:
“We have strong confidence in Bangkok’s continued rise as a global city—driven by investment, lifestyle, and quality of life. We are proud to partner with IHG on the launch of InterContinental Residences Bangkok Asoke, the first freehold hospitality-branded residences in Sukhumvit. This partnership perfectly embodies our strategic vision of creating World-Class Products for World-Class Citizens.
He further added: “Following the success of The Standard Residences, Phuket Bang Tao, this is CG Capital’s second flagship project. We believe Bangkok and Phuket both hold immense potential for global buyers or residents seeking a second home in Asia. Compared to major cities such as New York, London, Tokyo, Hong Kong, and Singapore, Thailand still offers its world-class quality, service, and location. Through this collaboration, IHG’s hospitality excellence will be seamlessly translated into an elevated residential experience.”
Located on Sukhumvit 16 in the lively Asoke district—one of Bangkok’s main business, lifestyle, and transport hubs—the project is surrounded by one of the city’s most sought-after neighborhoods. Land prices here have reached nearly THB 3 million per sq.w, and Bangkok’s rental index has recently increased by 9%, showing how exclusive and attractive the area is.
The development offers only 88 luxury freehold residences ranging from 139 to 547 sq.m., with prices starting at THB 40.8 million. A VIP sales event is planned for 16 November 2025. Designed under the theme “Timeless Design, Future Ready Comfort,” the project blends Sukhumvit’s classic elegance with modern InterContinental luxury.
Residents will have access to premium, five-star hotel-style facilities, including a 25-meter saltwater pool, a fully equipped fitness center, a yoga and pilates studio, hot and cold plunge pools, a private lounge, co-working space, meeting room, game room, and an art studio. There is also a dedicated residents’ lounge.
All of this is supported by 24-hour concierge services that follow InterContinental’s high standards, ensuring an exceptional living experience every day. The project is expected to be completed in Q2 2029.
The launch of InterContinental Residences Bangkok Asoke is an important step in showcasing Thailand’s luxury housing market on the global stage. It raises the standard for branded residences in the Asia-Pacific region and highlights CG Capital and IHG’s shared goal of redefining modern city living while helping Bangkok grow into a true world-class city.
CG Capital Advisory Limited is a private equity fund with an initial size of USD 300 million (around THB 10 billion). It mainly invests in Thailand’s hospitality, tourism, and real estate sectors using Greenfield, Brownfield, and Turnaround strategies.
The fund’s diverse portfolio includes hotels, branded residences, condominiums, amusement and water parks, and mixed-use developments in major destinations like Bangkok, Phuket, Koh Samui, and Pattaya. The firm plans to launch two to three new projects every year.
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