Cobi Raises $1 Mn to Expand AI-Powered Customer Intelligence Platform

The funding round was led by Lunara Partners, an alternative investment firm that mainly invests in the MENA region. Plug and Play, Annex Investments, and Spring also participated in the round.

Cobi helps companies bring together customer information from different sources. This includes product usage, transactions, campaign results, customer feedback, and customer journeys.

Instead of looking at these signals separately across different systems, Cobi helps companies understand the complete customer picture.

Cobi will use the new funding to expand its enterprise deployments in the Middle East and other international markets. The company also plans to improve its customer intelligence, recommendations, and decision-making tools.

Darren Edmund, Co-Founder and CEO of Cobi, said: “Connecting with customers isn’t binary. The person who spends the most with you isn’t necessarily the person with the strongest loyalty or brand affinity. Most data platforms and AI systems still flatten that relationship into transactions, scores and predefined signals, even though the nuance between them is fundamental to building real customer connections.

“Our platform builds an evolving understanding of a company’s customers and the touchpoints shaping their experience, then gives teams direction on how to engage, serve and create value for different customer groups.”

Omar Alkhawaja, Co-Founder & Managing Partner at Lunara Partners, commented: “Enterprises have invested heavily in systems that collect customer data and systems that execute interactions, but the decisions connecting them remain fragmented and manual. Cobi is building the intelligence layer that turns customer signals into clear, measurable action, helping companies retain the customers they have worked hard to win and convert customer understanding into commercial growth. Darren and the team have already demonstrated an ability to win complex enterprise customers, and we believe their approach to continuous customer intelligence has the potential to become an important part of how companies understand, serve and grow with their customers.”

Founded in 2024 by Darren Edmund and Botlhale Mosoane, Cobi is an AI-powered customer intelligence platform that helps businesses better understand their customers. It looks at data such as customer behavior, purchases, product usage, and engagement.

Cobi uses this information to spot changes in customer behavior and understand what customers may need. It also recommends actions that businesses can take to improve customer experiences and make better decisions.

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