DeHaat Honest Farms Raises $3.66 million in Pre-Series A Funding to Expand Pesticide-Free Food Brand

The company has appointed DeHaat co-founder Adarsh J. Srivastava as its new Chief Executive Officer (CEO). He will lead the company through its next stage of growth.

DeHaat Honest Farms will use the new funding to expand into more locations and increase awareness about pesticide-free food among consumers.

The company also plans to expand its product range by developing and launching new products that meet growing consumer demand for healthier food options.

DeHaat Honest Farms aims to connect Indian farmers directly with consumers by offering pesticide-free food. The brand focuses on quality, transparency, and knowing where the food comes from.

The company sources its products through DeHaat’s network of more than 13 million farmers. This helps the brand bring farm-sourced products directly to consumers.

Every Honest Farms product goes through more than 230 quality checks, according to the company. Products also come with a pesticide-free certificate.

DeHaat’s main agritech business provides farmers with products, services, and technology. In contrast, Honest Farms is focused specifically on selling food products to consumers.

The brand is targeting the growing demand for food products with better sourcing and quality information. It aims to give consumers more confidence about where their food comes from and how it is produced.