LG and Digital Art Fair has Partnered to develop a substantial outdoor advertising campaign and a live art installation with renowned digital artist Zenavi, who was responsible for the creation of the “Jar of Life” art film and outdoor billboard.
The artwork highlights four essential components of LG’s cutting-edge goods that enhance everyday living and enable everyone to appreciate life’s beauty, even in the midst of a busy, stressful life in a busy city.
Numerous treasured moments and difficult situations abound in life, all of which contribute to the fabric of path through it. With a fundamental concept of “Brave Optimism,” LG Electronics Hong Kong (LG), a company dedicated to offering innovative and high-quality goods, recognizes this and strives to provide customers with a better life vision based on the idea that “Life is Better When Together.”
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LG’s Managing Director, Yuri Han, introduced the project, saying, “Optimism is all around us; it’s not just an attitude, but a power that enlightens life. Hong Kong is a vibrant city full of energy and opportunities. We hope this activity will convey an optimistic message to our friends in Hong Kong, letting everyone feel the beauty of life through this artistic endeavor.”
LG and Digital Art Fair asked digital artist Zenavi to co-create the “Jar of Life” art project, which includes the “Life is Better When Together” art video, to celebrate life’s joys and touching moments. Digital artist Zenavi, known for her vivid flair, creates imaginative landscapes with complex kaleidoscopic patterns.
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This art piece stresses that a good life includes living, enjoying, resting, and feeling. LG fills a “Jar of Life” with innovative gadgets to capture and preserve life’s essential events. The campaign strives to show “Life’s Good,” while creating a better living for everybody.
Digital Art Fair Founder and Global Fair Director, Gillian Howard, said, “I’m thrilled to enter our third year of collaboration with LG. This campaign of infusing art into daily products highlights LG’s commitment to supporting creative power in Hong Kong, uplifting young artists, and most importantly, bringing positivity to our everyday lives.”
About Digital Art Fair
Digital Art Fair is a leading yearly art fair in the digital art age, featuring cutting-edge digital art and NFTs from around the world. The event lets young and veteran artists show their work and art collectors find new works.
About LG Electronics
LG Electronics develops life-improving innovations. They guarantee a happier, better life for all in brand promise, ‘Life’s Good’.
