DOBRA, a food and beverage brand, has raised INR 1.5 crore in seed funding from the D2C Insider Super Angels Fund.
The round also included investments from several D2C founders and operators, making this the brand’s first institutional funding.
The company said it will use the money to expand its reach through modern retail stores, food-service channels, quick commerce platforms, and direct-to-consumer (D2C) sales.
“More than capital, this is an endorsement from entrepreneurs who have built category-defining consumer brands in India,” said Rahul Johar, co-founder of Oxbow Brands, which founded Dobra. “D2C Super Angels bring battle-tested insights that will help us scale faster.”
DOBRA is popular for its fun products like pop goli soda, handcrafted cotton candy, and tapioca crisps. The brand combines a sense of nostalgia with high-quality ingredients.
DOBRA aims to tap into India’s $170 billion FMCG market by creating unique, experience-driven products designed for young urban consumers.
With the new funding, the brand plans to strengthen its operations, launch more products, increase consumer trials, and work towards global expansion.
D2C Insider supports early-stage D2C startups and has a community of over 10,000 founders. Its Super Angels Fund, launched in October last year, focuses on investing in consumer-focused startups.
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