Grubtech, a SaaS integration and unified commerce platform company situated in Dubai, United Arab Emirates, has secured $15 million in investment.
Jahez Group led the round, with participation from Addition and Hambro Perks’ MENA-focused fund, Oryx Fund.
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The money will be used by the business to quicken its regional expansion into Saudi Arabia, Europe, and the United Kingdom. Grubtech, led by CEO Mohamed Al Fayed, gives F&B and Quick Commerce businesses a unified commerce platform and SaaS integration.
By integrating a variety of online and in-store ordering channels with downstream systems including POS, ERP, inventory, third-party logistics, and loyalty programmes, its flagship product, gOnline, offers users a unified commerce engine.
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Grubtech now serves customers in eighteen markets, extending beyond fast-food to include other players in the quick commerce space including pharmacy and grocery.
Commenting on the news, Mohamed Al Fayed said “Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data.”
About Grubtech
Grubtech is a centralised commerce platform that facilitates online sales and back-end operations for enterprise food and beverage, grocery, and pharmaceutical merchants.
