House of Chikankari, a direct-to-consumer ethnic fashion brand, has raised ₹25 crore (US$2.64 million) in a Series A funding round led by Cap Alpha Ventures.
The company will use this money to expand its product range, grow its presence both online and in physical stores, and reach more customers in international markets.
“This fundraise marks an important step in our journey of building a brand that brings Indian craftsmanship to a wider audience while remaining relevant to today’s consumer,” said, Aakriti Rawal, founder, House of Chikankari.
Founded in 2020 by mother-daughter duo Aakriti Rawal and Poonam Rawal, House of Chikankari is a brand based in Delhi that focuses on updating traditional chikankari embroidery. It combines old craftsmanship with modern designs to make outfits suitable for daily wear.
The company works with more than 10,000 artisans to keep the hand-embroidery tradition alive. It offers products like kurtas, sarees, kaftans, tops, shirts, and bottoms. The brand sells directly to customers through its website and has built a community of over 2 lakh customers.
The company has seen strong growth, reporting more than 50% growth in FY26. It currently has an annual revenue run rate of around ₹50 crore.
House of Chikankari has also expanded globally, delivering orders to more than 20 countries, including the US, UK, and Australia.
Looking ahead, the company aims to grow even faster in the next two years. Most of its sales come from its own platforms, which get over 9 lakh monthly visitors across its website and app.
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