The world’s first independent professional basketball league located in the Middle East and the United States, NBXL, is pleased to announce a strategic alliance with Redstrike Arabia, the recently formed GCC and MENA subsidiary of Redstrike Global.
This alliance, which is seen as a significant turning point in NBXL’s growth plan, intends to strengthen the brand throughout the Middle East, especially in Saudi Arabia, where the team intends to launch its fourth squad.
The founder and owner of NBXL, Christian Villar, emphasized how this collaboration fits with the company’s objective of growing its market share in the Middle East.
He underlined how this partnership has the ability to change professional basketball in the area, particularly in Saudi Arabia, which is quickly becoming into a major international center for entertainment and sports.
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Both fans and athletes stand to gain from this program, which is expected to increase visibility, foster innovation, and open up new opportunities.
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Saad Houtan, Executive Partner of Redstrike Arabia, expressed enthusiasm about the partnership’s potential to support the objectives of Saudi Arabia’s Vision 2030. He remarked, “This partnership is a significant step towards fostering a business relationship that not only meets the ambitious goals of Vision 2030 but also promotes sustainable growth and innovation in the region.”
About NBXL
The NBXL™ is the first USA-Middle East professional basketball league to bring together top players from around the world for a single season. The professional sportsmen and games provide top-notch family entertainment.
About RedStrike
Redstrike proudly represents global rights holders and brands in the sports industry, including teams, federations, academies, leagues, and famous companies. UK-based Redstrike has offices in Malaysia, South Africa, Australia, New Zealand, and Saudi Arabia.
