Elever, a portfolio management firm, has raised $1.1 million in a funding round led by Brand Capital, the strategic investment arm of The Times of India Group.
The round also included participation from CXOs of global companies, existing investors, and the company’s promoters.
Elever plans to use the funds to expand its PMS business, increase brand visibility, and strengthen engagement with investors.
“Generally, people invest in specific themes like infrastructure or rural consumption, or they make sectoral investments. But what we have realised is that most of these models carry inherent biases, often influenced by various policy decisions and other factors,” said Anshul Sharan.
“We see Elever as a frontrunner in the evolution of wealth-tech, leveraging automation and factor investing to deliver consistent, risk-adjusted outcomes. Elever’s technology-led, rule-based approach to portfolio management reflects the future of investing in India,” said Srini Vudayagiri, president and head of Brand Capital. The Economic Times is a part of The Times of India group.
Founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R, Bengaluru-based Elever is a Sebi-registered company that uses a quantitative, rule-based method to select stocks and decide investment weights.
It follows factor-driven strategies and tactical techniques to deliver risk-adjusted returns to individuals and family offices while reducing human bias.
Sharan said Elever’s unique algorithm selects stocks by tracking factors such as momentum, low volatility, and dividend yield. It also looks at market conditions—whether they are rising, falling, or stable—and adjusts the factors it uses accordingly.
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