The signing of a strategic cooperation agreement by Elite Group Holding Ltd. and SOUEAST Motor was a significant turning point in their cooperative relationship.
This important collaboration was officially announced at the esteemed Bvlgari Yacht Club, marking a noteworthy achievement for both the organisation and the car manufacturer.
The “EASE YOUR LIFE” offer, which places an emphasis on cutting-edge technology, pleasant driving, and elegant design, is expected to set a new benchmark for premium mobility solutions when SOUEAST Motor enters the UAE in partnership with Elite Group Holding.
The vehicles have high power, an intelligent chassis, and a configurable interior cockpit for improved comfort and adaptability. They are equipped with the newest powertrains and innovative energy technologies.
Over the next five years, 13 innovative models will be released by SOUEAST Motor, which has access to a top-notch R&D team and a top-notch supply network.
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These will cover a variety of SUVs and sedans targeted at various worldwide markets from B to D segments, with ICE, PHEV, and BEV options available.
“This partnership with SOUEAST Motor aligns seamlessly with our mission to deliver exceptional automotive solutions to our discerning clientele that prioritise convenience and comfort. We take pride in being one step ahead, launching and bringing to market brands that resonate with the evolving trends and preferences,” said Mr. Tamer Abu Khalaf, Partner, Elite Group Holding.
Established in 1995, SOUEAST Motor is widely recognised for its varied selection of SUV and sedan automobiles that meet the demands of contemporary urbanites who lead hectic lifestyles.
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Their technology improves daily living and the customer journey by providing superior goods and services that are founded on user-oriented thinking.
“We are excited to join forces with Elite Group Holding to introduce SOUEAST Motor to the rapidly growing UAE automotive market. This collaboration is a strategic priority for us, reflecting our commitment to serving this robust region with advanced automotive technology. By working together, we aim to deliver innovative and user-centric vehicles that resonate with the needs of families and individuals in the UAE.” commented Mr Ke Chuandeng, Vice President of SOUEAST Motor.
About Elite Group Holding
Elite Group Holding is a UAE-based conglomerate committed to excellence and innovation across Automotive, E-commerce, Investments, and Real Estate & Contracting. With visionary expansion plans, the group will continue to expand across different industries and is expected to include over 20 strategically located facilities across the UAE towards the end of 2024.
About SOUEAST Motor
Founded in 1995, SOUEAST Motor was among the earliest automobile companies in China. Derived from the words “SOUL” and “EASE TO YOU,” SOUEAST cars are crafted to offer relaxation and convenience. Emphasising stylish design, comfortable driving, and advanced technology with their “EASE YOUR LIFE” proposition, these vehicles are designed to enhance driving experiences and make every journey more enjoyable.
