Enhance Raises $18.2 Mn to Accelerate US Expansion of Its Personal Training SaaS Platform

The company will use the new funding to speed up its expansion in the United States. The US is the world’s largest gym market and is currently Enhance’s main market, where its business model creates the most value.

Tarek Mounir, Founder and CEO of Enhance, said: “We are delighted to add growth capital and to diversify our capital structure from a position of strength. We are becoming the global operating system for Personal Training, amid the popularity in the United States – the world’s largest gym market – of our GCC-built SaaS platform that redefines how PT services are delivered and managed. With more US expansion ahead and the prospect of other international markets being perfectly suited to our system, we look forward to the future with confidence.”

Noor Sweid, Founder and Managing Partner at Global Ventures, commented: "Global Ventures has backed Enhance across successive rounds, and our belief in the business has only deepened over that period. From the outset, Tarek and the team were building for global markets, and the company's establishment in the US, alongside its GCC operations, reflects the scale of that ambition. Enhance demonstrates that companies founded in this region can compete and win in the world's most developed markets."

Varun Agarwal, Partner at Stride Ventures, said: "Enhance is proof of what this region can produce – a homegrown, category-defining and already the go-to partner for the likes of GymNation across the GCC markets. That same conviction is now underpinning the expansion into the US, the world's largest gym market, and we are excited to support the next leg of growth for Enhance."

Enhance was founded in Dubai in 2018 by Tarek Mounir. It first started as a personal training services company and later became a SaaS platform that helps gym operators manage and grow their personal training businesses.

The company currently operates in the UAE, Saudi Arabia, Qatar, Bahrain, and the US. According to Enhance, Saudi Arabia is its fastest-growing market outside the US.

The new funding will mainly be used to speed up Enhance’s expansion in the US. The company has been offering its enterprise software to US customers since January 2025.

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