Excitel Reappoints Aditya Jain as CMO to Drive Next Phase of Broadband Growth

Jain previously served as Excitel's Head of Marketing from 2022 to 2024. He is returning at an important stage as the company continues to grow.

As CMO, Jain will lead Excitel's marketing strategy, focusing on brand growth, customer acquisition, customer retention, and improving the overall customer experience.

His appointment comes as Excitel continues expanding its fiber broadband network across India and aims to deepen customer engagement while accelerating business growth.

Speaking on the appointment, Varun Pasricha, CEO of Excitel Broadband, said, “Aditya has a deep understanding of Excitel and the Indian Broadband market. He has strong knowledge and expertise of who we are as a brand and where we aspire to be. This is exactly what we need to accelerate our own transformation and build for long-term growth for brand Excitel nationally.”

Talking about his return, Aditya Jain, chief marketing officer, Excitel Broadband, said, “Coming back to Excitel feels less like starting over and more like picking up an exceptional journey with renewed purpose. Having been part of the brand’s evolution, I’ve seen how performance and purpose together drive lasting success. I am excited to join Excitel at this phase of consolidation and growth and look forward to working closely with the teams to build on strong momentum, deliver for customers and unlock new opportunities.”

Aditya Jain has more than 20 years of experience in marketing. He has worked in senior leadership roles at companies such as Godfrey Phillips India, Pfizer, and VST Industries.

Since Jain has worked at Excitel before, he already understands the company's business and customers. His experience is expected to help the company continue its growth.

In FY26, Excitel reported ₹530 crore in revenue and ₹40 crore in profit. The company also achieved profitability at both the EBITDA and PAT levels.

Excitel recorded an 8% PAT margin, showing that the company has improved its operational efficiency and financial performance.

Excitel says it is India's fourth-largest fiber-to-the-home (FTTH) broadband provider. The company is continuing to invest in expanding its network and improving customer services.

With Aditya Jain returning as CMO, Excitel aims to strengthen its brand, attract more customers, and support its next phase of growth in India's competitive broadband market.

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