Global data and technology business Experian bought Whitefish, MT-based behavioural analytics company NeuroID.
To tackle AI-enabled fraud, the integrated products combine Experian’s vast fraud detection capabilities with behavioural analytics.
Under the direction of CEO Jack Alton, NeuroID is a leader in behavioural analytics worldwide, offering digital enterprises a first line of defence against fraud that prioritises privacy.
Based on how accustomed a user is to entering and interacting with data, its program establishes if a user is a human or a bot and whether the human poses a risk. With the help of its patented technology, it is possible to proactively detect, warn about, and combat fraud by having comprehensive insight into digital interactions (without collecting personal data).
When combined with professional advice, NeuroID expedites contemporary risk management, enabling world leaders to identify fraud more quickly, minimise losses, and boost savings.
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Experian is a global data and technology company that uses a combination of data, analytics, and software to empower opportunities for people and businesses worldwide.
Some of the things it has helped people and businesses with are simplifying healthcare, delivering digital marketing solutions, and gaining deeper insights into the automotive market. People can also save time and money and achieve their financial goals with its assistance.
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Experian works in many different industries, including financial services, healthcare, insurance, automotive, and agribusiness.
About Experian
Experian is a multinational data and technology corporation that powers chances for individuals and companies globally. Using a unique blend of data, analytics, and software, they contribute to the redefining of lending practices, the detection and prevention of fraud, the simplification of healthcare, the provision of digital marketing solutions, and the acquisition of deeper insights into the automotive market.
About NeuroID
NeuroID is now a part of Experian! Your first line of defence against malevolent bots, shady characters, and fraudulent rings is created by NeuroID, which combines the strength of industry-leading behavioural analytics with cutting-edge device and network intelligence.
