Fairdeal.Market raises $15 million in series A round led by Bertelsmann India Investments

Fairdeal.Market currently operates in the Delhi NCR region and is expanding its network of retailers, dark stores, and brand partnerships.

The company will use the new funding to grow its dark-store operations in busy urban areas, improve its technology and data systems, strengthen relationships with retailers, and expand its last-mile delivery services to improve the retail business in India.

"India's kirana stores are the backbone of the country's retail economy, yet the procurement infrastructure serving them has barely evolved in decades. The inefficiency isn't incidental; it's structural. If we can help millions of small retailers operate better every day, the impact will go far beyond commerce, it will strengthen local economies across the country. That's the problem Fairdeal was built to solve, and this round gives us the firepower to solve it at scale," said Prateek Bansal, Co-founder, Fairdeal.

“FairDeal is building a new operating model for wholesale procurement in India. What Prateek and Yash understood early was that quick commerce in wholesale is not just about convenience; it fundamentally improves inventory turns, shelf efficiency, and replenishment reliability for kirana stores. They have been pioneers in bringing this approach to the category, and the early traction has been phenomenal. We are excited to partner with them on this ambitious journey," said Rohit Sood, Partner, Bertelsmann India Investments.

“At WaterBridge, we remain excited about the nonlinear potential of the demand engine that Fairdeal has built. At scale, it will process millions of real-time retail transactions with precise cart-level visibility, empowering it to build a large data set with context and intelligence layers on top. These will provide live actionable insights to brands on what is selling, where, and why, and not what sold last quarter. It is a potential that comes from what the data becomes at scale,” said Ashish Jain, Partner, WaterBridge Ventures.

Founded in 2022 by Prateek and Yash Bansal, Gurugram-based Fairdeal.Market is a B2B quick commerce platform that delivers more than 1,000 products to retailers across Delhi NCR within 60 minutes.

The company uses real-time inventory tracking, transparent pricing, and fast delivery services to help retailers manage stock more efficiently, sell products faster, and improve their profits.

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