Famyo, a kids’ lifestyle brand, has raised INR 4 crore in a seed funding round led by IAN Angel Fund.
Other investors in the round include Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi, along with The Chennai Angels, Stoffer Norden, and other strategic backers.
The funds will be used to develop proprietary IP, expand character designs, boost influencer and performance marketing, and strengthen teams in product, growth, and supply chain.
Ritvik Raj, CEO & Co-founder, said, “IAN’s investment allows us to double down on our vision of building India’s first global kid-first brand. We’re expanding into new categories, strengthening our design IP, and creating a world where kids love what they use.”
Padmaja Ruparel, Co-founder, IAN Group, said, “India’s kids’ segment is wide open. Parents are spending more, kids are demanding better, but few brands are truly listening. As incomes rise, so do children’s aspirations. To meet their needs, Famyo leans on a design-first, character-led approach. We believe they’re building for India’s next-gen consumers.”
“At The Chennai Angels, we are impressed by Famyo’s strong vision, product quality, and rapid growth trajectory. Karishma and Ritvik bring a rare blend of creativity, operational discipline, and market insight to the kids’ lifestyle segment. With a sharp focus on design, sustainability, and brand storytelling, Famyo is well-positioned to scale from a promising startup into a category leader, and we are delighted to back their journey.” – Sathishkumar Anavangot, Investment Director, The Chennai Angels & Former Managing Director, Henkel India Ltd.
Famyo, based in Bengaluru and founded by Karishma Seetharaman and Ritvik Raj, turns everyday items like blankets, towels, pouches, and school supplies into fun, collectible products with original characters and themes.
Its products—like glow-in-the-dark blankets, poncho towels, and character accessories—combine playful design with safety and high quality, making them appealing to both kids and parents.
The brand has an annual run rate (ARR) of over INR 12 crore and is growing 40% every quarter.
In the next 12–24 months, Famyo plans to scale 4x, expand its IP portfolio, and launch new collectible seasonal products and collaborations.
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