Fast Track Events (FTE), a company that is part of Fast Track Group, has announced a new strategic partnership with CloudX Entertainment, a modern talent management and creative agency.
This partnership will help brands promote themselves better by using celebrity collaborations as well as influencer and content creator campaigns, especially in areas like travel, sports, and entertainment.
Founded in Singapore in 2012, Fast Track Events started as an experiential events company and has since grown into a full-service partner that connects brands, audiences, and celebrities across the region and internationally.
More clients are now using hybrid marketing strategies that combine celebrities and influencers. In this approach, celebrities help create wide public awareness, while influencers and content creators help explain products, build trust, and keep audiences engaged over time.
By combining these strengths, Fast Track Events and CloudX Entertainment offer brands a more complete and effective way to reach more people and make a stronger impact in the market.
CloudX Entertainment focuses on creative social media campaigns and managing influencers and content creators. Its clients include the Korean Tourism Organization, Trip.com, JisuLife, and Amazfit, showing its strong experience in travel, sports, and entertainment-based campaigns.
“This partnership expands the options available to our brand partners,” said Harris Lim, CEO of Fast Track Events. “Whether a campaign is driven by global celebrity appeal, trusted creator voices, or both, this collaboration allows clients to have the options to choose the most relevant amplification path for their objectives.”
Lucas Law, Managing Director of CloudX Entertainment said, “By combining our influencer and content creator ecosystem with FTE’s celebrity and live entertainment capabilities, brands now have greater flexibility to design campaigns that resonate across both physical and digital touchpoints.”
Fast Track Events is a subsidiary of Fast Track Group (NASDAQ: FTRK) and works to shape global entertainment from Asia through celebrity partnerships and live entertainment experiences. Founded in Singapore in 2012, the company started as an experiential events business and has grown into a full-service partner that connects brands, audiences, and celebrities across the region and internationally.
CloudX Entertainment is a modern hybrid talent management and creative agency that focuses on social media campaigns and managing influencers and content creators.
The agency combines media production with influencer-led campaigns to turn brand ideas into strong brand influence, especially in the travel, sports, and entertainment sectors.
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