Firmable, a leading AI-powered sales platform in the Asia-Pacific region, has raised $14 million in its Series A funding round. The investment was led by Airtree, along with support from its existing investors.
The company will use this funding to expand its business into the United States. It also plans to improve its sales data and buying signal tools, and continue building AI agents that can automatically perform tasks and support sales teams.
Today, sales teams use many different data sources and software tools. Each tool stores information separately, and most of them do not provide strong or reliable data outside the United States.
Because of this, sales representatives spend more time managing data, handling software, and updating records instead of focusing on selling and building customer relationships.
Leigh Jasper, co-CEO, said sales success is directly linked to the quality of external account data and the effectiveness of AI tools. “Knowing which prospect to target – and most importantly when – is the major driver of sales efficiency. Using Firmable, salespeople waste less time on research, eliminate tedious administration, and focus their valuable time on the customers and conversations that matter.”
“Most sales intelligence tools are just interfaces on top of the same licensed datasets. That’s why the data is stale, duplicated, and US-centric. We took the harder path – building our own data asset from the ground up – because we believe the compound advantage of owning the data layer is what actually makes AI agents useful rather than just fast at being wrong,” Jasper added.
“Every sales leader we talk to says the same thing: their US-built tools don’t work internationally. The data is wrong, the coverage is thin, and the workflows assume an American go-to-market motion. We’re not just filling a coverage gap – we’re building the AI-native platform these teams actually need,” said Paul Perrett, co-CEO.
Firmable was started by technology leaders Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian. They created the company to solve sales productivity problems using new AI tools and modern technology.
The founders had earlier worked together at Aconex, which was later bought by Oracle for $1.6 billion. At Aconex, Leigh Jasper was the co-founder and CEO.
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