Flam Raises $40 Mn in Series B to Advance AI Research and Expand Globally

The round included participation from Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan. Existing investors RTP Global and Dovetail also increased their investments. The latest funding takes Flam’s total funding to $62 million.

What is Flam?

Flam is an AI interactive content company that builds content designed to respond and interact with users. Its technology is used by enterprises across marketing, product visualisation, learning and development, entertainment, fan engagement, customer support, and sales.

The company offers interactive videos, 3D content, and human-like AI characters that can interact with users. Flam currently has more than 15 patents and offers three main formats for interactive content.

Its products include Flicks for interactive videos, Airboards for 3D interactive experiences, and Visual Agents for AI-powered conversations and actions.

How Much Funding Has Flam Raised?

Flam has raised $62 million in total funding, including the latest $40 million Series B round.

The company previously raised $14 million in a Series A round in May 2025. The round was led by RTP Global, with participation from Dovetail and other strategic investors.

Who Invested in Flam's Series B?

The Series B round was led by QED Investors.

The round also saw participation from Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan. Existing investors RTP Global and Dovetail also increased their investments in the company.

Why the Funding Matters

Flam plans to use the new funding for research and development of its AI models, expand its product portfolio, and scale enterprise sales in international markets.

The company is also continuing to develop its interactive content technology across videos, 3D experiences, and AI-powered Visual Agents.

Who founded Flam?

Flam was founded in 2021 by Shourya Agarwal, Malhar Patil, and Amit Gaiki.

The company is headquartered in San Francisco, with teams in India and Japan.

Market and Business Growth

Flam has added more than 100 enterprise customers in the past six quarters, including Google, Reliance, Hyundai, State Farm, and Diageo.

Its technology is being used across marketing, product visualisation, learning and development, entertainment, fan engagement, customer support, and sales.

The company said its interactive video technology can deliver content with a 50-millisecond time-to-first-buffer, while its 3D streaming technology can load Airboards in 300 milliseconds without requiring users to install an app.

Flam also offers Visual Agents, which are designed to hold conversations and take actions. Its technology stack includes Fantom for facial expressions, Finesse for multilingual voice capabilities, and Falcon, a 26-billion-parameter mixture-of-experts large language model.

leadership comments

"Flam is built on a simple observation. Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet," said Shourya Agarwal, Founder of Flam. "The demand was always there. The technology wasn't. We have made interactivity effortless to build and deploy at enterprise scale."

Nigel Morris, Co-Founder and Managing Partner at QED Investors, said: "Almost every frontier AI content company we see is optimizing what already exists. Flam pointed at something else: how much of the content ecosystem is still untouched. That gap is bigger than most people think, and Flam is the first team we've seen with the infrastructure to go after it."

"The traction was too exceptional to ignore," said Sandeep Patil, Partner at QED Investors. "Every major shift in internet content has created new platforms and new winners. What tells us Flam will be one is not just the growth rate but also the pace of their AI research and the partners choosing to build on it."

What Happens Next?

Flam plans to use the latest funding to continue AI research and development, expand its product suite, and scale its enterprise sales globally.

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