GoFluid.io, a Singapore-based fintech enabling flexible B2B purchase financing, raises US$5.2M in an equity round led by Insignia Ventures Partners. With US$1.8M raised in a seed round from Iterative and New Stack Ventures, the company brings its total funding to US$7M. The company looks to expand its product capabilities with this round and onboard bigger suppliers across industries to its platform.
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The company will use the new investment to further hire and expand its risk and engineering teams. For suppliers, Fluid eliminates the uncertainties and hassle of account receivables collection by paying them instantly. For buyers, it offers purchase financing to secure purchases on preferred credit terms or installments, as well as payment flexibility through seamless integration into any B2B marketplace or supplier websites, apps, or ordering systems.
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“The current system just doesn’t work. We have seen how difficult it can be for suppliers to manage cash flow around deferred payment terms and account receivables collection. Fluid empowers B2B businesses with flexible terms, introducing automated processes and instant underwriting through a zero-question approach. By using Fluid, suppliers enjoy a streamlined process where they no longer need to engage with debt providers, undergo credit checks for buyers, or hire a big team to do settlement and reconciliation. Fluid simplifies and consolidates the B2B transaction landscape, offering a hassle-free solution for suppliers seeking efficiency and ease in their operations.” shares CEO Trasy.
While B2B payments have been a long standing pain point and various technology solutions have emerged in the market, fintech startup sets itself apart from the traditionally process-heavy payments experiences with a consumer-grade solution drawn from the product background of its founders.
About Fluid
Fluid was founded in early 2023 by fintech and ecommerce leaders CEO Trasy Lou Walsh, CPO Steven Li, and CFO Ruoyun Yang. Fluid—a GAME CHANGER. With just a tap, startup instantly finances B2B purchases within 10 seconds. It seamlessly integrates into marketplaces and supplier websites/apps, offering payment flexibility that empowers B2B buyers to secure their purchases on credit terms or installments.
