“Waffarha” Egypt, a company that specializes in providing excellent discounts and offers in Egypt, and Foodics, the top provider of restaurant management and financial tech solutions in the MENA area, struck a Partnership agreement.
The agreement aims to integrate Waffarha’s special offerings and sophisticated coupon reading system into Foodics’ cutting-edge restaurant management system, while also offering restaurant owners a more simplified and effective experience.
In front of several representatives from both businesses, Mahmoud Abdelsalam, Regional Commercial Director of Waffarha, and Belal Zahran, General Manager of Foodics in Egypt, signed the agreement.
Through this partnership, Foodics and Waffarha will offer customers and service providers outstanding experiences that align with Egypt’s progressive 2030 digital agenda. The ultimate goal is to propel growth within Egypt’s dynamic food and beverage industry and enable digital transformation and all-encompassing solutions.
Additionally, specialized promotions and special discounts will be offered, customized to the tastes and preferences of Foodics clients. Through Foodics’ operational equipment systems, it has also been used to streamline the process of redeeming countertops and loyalty points for restaurant repairs.
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This has allowed people to easily track their sales and performance, and the reports they receive not only help them retain and grow their customer base but also enhance their operational efficiency.
Belal Zahran, General Manager of Foodics in Egypt, said: “We are thrilled to collaborate with Waffarha application to introduce a groundbreaking integration in the F&B industry. This partnership aims to offer unparalleled support to restaurant owners, demonstrating our dedication to delivering exceptional customer experiences.”
It is noteworthy that Foodics is one of the top businesses in the MENA area for restaurant and payment technology. In the local food and beverage sector, Foodics is a leader thanks to its cutting-edge 360 SaaS ecosystem. Foodics is a key player in Egypt, supporting several well-known businesses in the industry by effectively overseeing their operations from any place, at any time.
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Waffarha’s Regional Commercial Director, Mahmoud Abdelsalam, expressed his satisfaction with the two parties’ cooperation and emphasized that this relationship is a big step in improving Egypt’s food and beverage sector. It will provide restaurant owners the tools they need to increase revenue, improve customer satisfaction, and streamline operations.
He said: “Together, we will offer a diverse selection of services to cater to our clients, and assist restaurants in efficiently and successfully running their businesses.”
About Foodics
Foodics is MENA’s premier Restaurant and Payment Tech firm, with a 360° SaaS ecosystem that pioneers the field. Since 2020, Foodics has experienced three-fold growth in Egypt. A group of famous F&B brands in Egypt uses Foodics to manage all their activities 24/7.
About Waffarha
Waffarha Company was founded in October 2012 as the first app and leading platform for discount coupons in food and beverages, entertainment, health and beauty, hotels, and resorts. It also offers bill payment, bus ticket reservations, and other everyday requirements services without subscription fees.
