Shiprocket, an e-commerce platform preparing for its IPO, has partnered with Fynd, an AI-powered commerce platform. Together, they aim to improve last-mile delivery for over 300 direct-to-consumer (D2C) brands.
As part of this partnership, Fynd will start using Shiprocket’s logistics services. This includes tools to choose the best courier, compare shipping prices, and track orders.
This means brands using Fynd will be able to deliver their products through Shiprocket’s network of delivery partners, making order fulfilment easier and more efficient.
The service is already up and running for over 300 active direct-to-consumer (D2C) brands using Fynd’s order management system.
With Shiprocket’s wide delivery network, this partnership is expected to speed up deliveries, especially in smaller cities and towns (Tier II and Tier III markets).
“This partnership brings logistics automation and delivery optimisation to the fingertips of Fynd’s brand ecosystem. Partnering with Fynd brings that vision to life for hundreds of growing D2C businesses,” said Shiprocket’s Chief Executive Officer (Domestic Shipping) Atul Mehta.
Ragini Varma, Chief Business Officer – India, Fynd, said, “This partnership means fewer trade-offs, broader reach, and a faster path to scale. It’s the infrastructure that thinks — so brands can focus on building what’s next”.
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