Hisense, a global brand in consumer electronics and home appliances, has confirmed its partnership with the game Phantom Blade Zero. It will be the official global partner for TVs and monitors for the game, which is developed by S-GAME.
At Gamescom LATAM 2026, Hisense is showcasing this partnership by showing how its display technology can improve real gaming experiences and make gameplay more immersive. This is part of the company’s plan to grow in the gaming market.
At the center of this partnership is Hisense’s display technology, which offers better colors and stronger contrast. In Phantom Blade Zero, this results in smoother combat scenes, more detailed environments and better lighting, making the game world feel more real and immersive.
As players take on the role of a warrior, every movement, shadow, and action looks more lifelike and detailed.
“Great gaming experiences are built on both emotional immersion and precise responsiveness,” said Paul Zhang, General Manager of Brand and Marketing Department, Hisense Global Commercial Center. “For a title like Phantom Blade Zero, where Wuxia aesthetics meet fast-paced action, our display technology is designed to faithfully express every motion and mood—so players don’t just see the world but feel fully part of it.”
Julius Li, Marketing Director at S-GAME, added: “Together, we bring global audiences a fully immersive cinematic experience: breathless fast-paced combat, a mesmerizing, otherworldly KungfuPunk realm, and sweeping cinematic Wuxia storytelling rich with tangled fate, passion, and rivalry… making every strike, every scene, and every dramatic beat feel vividly, unforgettably real.”
Hisense follows its vision of “Innovate a Brighter Life” by focusing on technology that improves user experience. The company aims to create products that are not just advanced but also easy and meaningful to use.
Through this partnership, Hisense helps players feel more connected to the games they play by offering visuals that are clearer, more natural, and more immersive.
Hisense was founded in 1969 and is a well-known global company in home appliances and consumer electronics. It operates in more than 160 countries and offers products like TVs, home appliances, and smart technology solutions.
According to Omdia, Hisense has been the No. 1 brand worldwide for 100-inch and larger TVs from 2023 to 2025. The company is also known for its RGB MiniLED technology and continues to develop new innovations in this area.
Hisense is also the official sponsor of the FIFA World Cup 2026 and uses sports partnerships to connect with people around the world.
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