Hyundai Glovis Partners Shopee Korea to Expand K-Beauty Exports Through End-to-End Logistics Services

The partnership comes as Korean beauty products, commonly known as K-beauty, gain popularity across international markets. By combining logistics operations under one service, the companies aim to reduce delivery delays and make international expansion easier for cosmetics sellers.

Hyundai Glovis to Manage End-to-End Export Logistics

Under the agreement, Hyundai Glovis will provide an integrated logistics service for South Korean cosmetics sellers using Shopee Korea to access overseas markets. The service covers product pickup, air and sea transportation, import and export customs clearance, local permits, warehousing, and final delivery.

Previously, cosmetics companies often had to work with multiple logistics providers at different stages of the export process. Managing separate providers could lead to delays and additional operational challenges.

Hyundai Glovis plans to coordinate these activities through a single logistics service. It will also help sellers manage country-specific permit procedures, reducing the administrative burden associated with selling cosmetics internationally.

Southeast Asia Is the First Target Market

The service initially focuses on Southeast Asia, where demand for Korean beauty products has grown. Shopee provides an online marketplace through which South Korean cosmetics brands can reach consumers in overseas markets.

By combining Shopee Korea's e-commerce platform with Hyundai Glovis's logistics network, the partnership aims to support sellers throughout the export process.

Hyundai Glovis Expands Its Logistics Business

The partnership supports Hyundai Glovis's strategy to grow its business beyond companies affiliated with Hyundai Motor Group. According to the company's plans reported by ChosunBiz, Hyundai Glovis aims to increase the share of revenue generated from non-Hyundai Motor Group businesses to 40% by 2030.

The company is using its land, sea, and air transportation capabilities, along with its global logistics network, to develop new business opportunities. Its existing operations include international cargo handling and airport logistics services.

About Shopee Korea

Shopee Korea is the South Korean operation of Shopee, an e-commerce platform that connects sellers with consumers across international markets. It helps Korean businesses, including K-beauty and cosmetics brands, reach overseas customers through online marketplaces.

Through its partnership with Hyundai Glovis, Shopee Korea is supporting cosmetics sellers with export logistics and international market expansion.

About Hyundai Glovis

Hyundai Glovis is a South Korean logistics and supply chain company that provides transportation, cargo handling, and integrated logistics services. Its operations cover land, sea, and air transportation, supporting businesses involved in domestic and international trade.

Through its partnership with Shopee Korea, the company is expanding its role in e-commerce logistics by helping South Korean cosmetics sellers manage international shipments and navigate export requirements.

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