KAMEREO is Vietnam’s first B2B distributor to use technology. The Pre Series B investment round of $2.1 million was raised by the Vietnam-based business-to-business (B2B) food procurement network KAMEREO, the company reported on Wednesday.
Reazon Holdings, Inc., Quest Ventures, and Thoru Yamamoto, CEO of FOODISON, a B2B seafood supply chain company listed in Japan, are co-leading the round, the company stated in a statement. The entire amount of funding raised so far, including this investment round, is $7.2 million.
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The company stated that it plans to concentrate on growing its warehouse network, expanding its own brands and product line, and fortifying its sales force with the help of the funds.
It should be mentioned that KAMEREO has been stepping up the development of its private brands since 2023, and a portion of the money raised in this round will go toward doing just that.
The company will carry on improving the creation and marketing of prepared veggies for supermarkets and convenience stores under its own brand. Additionally, it will push the private labeling of non-food items in an effort to raise awareness of its brand.
In order to collaborate directly with its partners and contract farmers, KAMEREO is a platform that owns fruit and vegetable collecting sites upstream in the supply chain.
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It is reported that the company effectively weathered Vietnam’s statewide lockout until the third quarter of 2021, at which point it was able to dramatically expand its clientele and boost profitability.
Its clientele is not limited to eateries; it also includes factories, supermarkets, convenience stores, schools, hospitals, and more. The company keeps adding new products to its lineup in an effort to create a system that can fully satisfy the wants of its clients.
In Vietnam, the food supply chain is dominated by numerous individual dealers rather than the large wholesale firms and agricultural cooperatives that characterize developed nations like the US and Japan.
There is potential for KAMEREO to expand into a significant player in the industry given the $100 billion market, its compound annual growth rate (CAGR) of more than 5%, and the lack of obvious market leaders or champions.
About KAMEREO
KAMEREO is Vietnam’s first B2B distributor to use technology, providing F&B companies with solutions to streamline their supply chain. They supply restaurants a wide range of products at the most competitive pricing available.
