Keep Converting Raises $2 Mn to Boost AI-Powered E-commerce Conversions

The platform helps online stores turn more website visitors into customers. Keep Converting says its technology has delivered an average 64% increase in conversion rates for its active clients in the US, Europe, and the Gulf.

E-commerce companies have spent years using SEO, paid ads, and influencers to attract more visitors. AI tools such as ChatGPT and Perplexity are now changing how shoppers discover products and brands. However, getting visitors is only half the challenge, as around 98% leave a product page without buying. Keep Converting aims to help businesses turn more of these visitors into customers.

“Everyone says AI will kill the merchant website. We bet the opposite. Shoppers still want to visit the site, see the real product, and connect with it before they buy. So Keep Converting transforms every product page into the form that speaks to each shopper and lets the site win the AI shift instead of just surviving it. We've now proven it works and the next chapter is bringing it to every merchant,” said Mohammad El Mougi, founder and CEO of Keep Converting.

Founded in 2025 by Mohammad El Mougi and Manuel Prinz, Keep Converting provides an AI-powered platform that helps e-commerce businesses improve their sales.

The platform creates personalised product pages for each shopper. It uses information such as how the customer reached the website and what they are looking for to show a more relevant shopping experience.

Keep Converting will use the new funding to bring more merchants onto its platform and grow its engineering team. The company will also focus on improving its AI technology and building tools that can learn from data across different customers.

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