Khetika, a healthy food company, has raised $18 million (around ₹153 crore) in a new round of funding. The money came from the Narotam Sekhsaria Family Office and Anicut Capital.
Some of the company’s earlier investors, including Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd., also participated in this round.
Cofounder and CEO Prithwi Singh said that 30% of the funding will be used for secondary exit to existing investors, while the remaining 70% of the funding will be used for brand building and so on.
The company will use the funds to grow its brand, expand into new areas, launch clean-label food products, and set up manufacturing facilities.
“We’ll also be entering international markets, targeting regions like Europe, the Middle East, and the US,” Singh said. “The international market’s demand for Indian products is also increasing, but at the same time, these products need to meet very high quality standards. I believe we are well-positioned to deliver on that, and we want to capture this opportunity.”
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“Indian households increasingly demand clean-label, health-focused foods that deliver on nutrition and transparency—precisely what Khetika provides. Prithwi, Raghu, Darshan, and the Khetika team have demonstrated an exceptional grasp of sourcing networks, product development, and the retail distribution landscape, and have built technology that drives measurable impact across the supply chain. It’s exciting to partner with them on this journey,” said Adithya Bharadwaj, Principal, Anicut Capital.
Co-founded in 2017 by Prithwi Singh, Darshan Krishnamurthy and Raghuveer Allada the Mumbai-based Khetika offers a range of food products like batters, chutneys, millet-based staples, and spices. It sources ingredients directly from farmers in 14 Indian states through a tech-enabled supply chain.
Khetika currently runs factories in Delhi, Mumbai, Ahmedabad, and Bihar. It plans to grow to 20 cities soon and eventually reach 40 cities using its small-sized “nano plant” model.
You can find Khetika’s products on popular quick delivery apps and in both modern supermarkets and traditional local stores. Even though quick delivery is growing quickly, around 75% of the company’s sales still come from regular store distribution.
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