Luxury beauty brand Kimirica has raised about $15 million in funding from Carnelian Asset Management LLP, led by capital markets expert Vikas Khemani.
The money will help Kimirica grow its retail presence both online and in stores, and bring self-care products to more customers, the company said in a press release.
This partnership supports both parts of the business: Kimirica Hunter (KH), which makes hotel amenities, and Kimirica Lifestyle (KL), a direct-to-consumer luxury beauty brand.
“We are excited to welcome Carnelian on board. This partnership is rooted in a shared vision for growth. Their experience and understanding will help us accelerate our journey in the D2C space, scale our omnichannel retail presence, and bring Kimirica’s self-care experience to more consumers, faster than ever,” said Mohit Jain, Co-founder, Kimirica.
“Kimirica has built an exceptional business model, seamlessly combining its manufacturing expertise with its design charm to create a global hospitality leader and a scalable luxury D2C brand. Their clarity of vision and disciplined execution make them one of the most exciting companies today. We’re proud to partner with Mohit, Rajat, and the entire Kimirica team in this transformative journey,” said Vikas Khemani.
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Founded in 2013 by Mohit Jain, Rajat Jain, Kimi Jain, and Rica Jain, Kimirica began as a small company making hotel toiletries in India, a market mostly filled with imports. Back then, nearly 90% of hotel amenities came from China, the company said.
Today, Kimirica exports to over 70 countries and supplies more than 10,000 luxury hotels and airlines, including big names like Marriott, Hilton, Hyatt, Accor, Leela, and Air India.
Kimirica has also grown into the direct-to-consumer (D2C) market. The company is vegan, cruelty-free, and fair-trade certified. It offers skincare, body care, fine fragrances, luxury gifts, and home & wellness products.
Kimirica is a leader in gifting and bath & body products, selling on platforms like Nykaa, Amazon, Tira, and quick delivery services. Its retail stores are expanding quickly, with over 10 new experiential stores planned across India and the Middle East.
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