Beauty and cosmetics startup kindlife has raised $8 Mn in a Series A funding round co-led by JB-Dooeun TK Fund and MIXI Global Investments.
The round also saw participation from Kalaari Capital and a clutch of undisclosed marquee angel investors.
A B2B component of Kindlife’s business concept is called “Kindbox.” Ghai claims that it is a technology-driven distributor for several national brands.
In order to reach a larger mass of consumers, it partners with several distribution channels, including fast commerce and significant e-commerce firms like Flipkart and Amazon.
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Now, this Gurugram-based firm boasts around 2.5 million registered users, demonstrating its impressive growth. With a GMV of about Rs 17 crore, Kindlife’s operational revenue in FY23 was estimated to be around Rs 10.7 crore. In FY24, it more than quadrupled on both measures to take its place in a robust market with rising consumer demand.
“At Kindlife, we understand that Gen Z prioritizes quality and authenticity, and we’re committed to making high-quality global beauty brands accessible to them, with a particular focus on premium Korean and Japanese beauty. Our strong AI technology is at the core of how we solve discovery and personalization,” said Radhika Ghai, Founder and CEO, Kindlife.
Regarding this, the investing community conveyed confidence in Kindlife’s market potential and inventive strategy. According to Tak Lee of TKN Advisors, the platform’s emphasis on Korean beauty is one of the emerging trends in India, and its use of AI technology to offer individualized beauty solutions is highly distinctive.
Principal Partner at Mixi Global Investments Tomoharu Urabe stated that he took part in the round due to an amazing concept that has demonstrated its efficacy in early metrics.
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Kindlife’s approach of bringing in a multitude of Asian beauty companies is consistent with the goal of expanding into global beauty markets. It will be able to take use of the platform by riding the growing demand in India for specialized beauty and wellness products thanks to its growth trajectory and strategic relationships.
Kindlife will be well on its way to become a leader in the beauty and wellness industry with sustained innovation and market presence building, thanks to ideas driven by a thorough comprehension of customer demands.
About Kindlife
kindlife offers worldwide beauty and health. They want to make self-care a daily habit and transform beauty with our AI-powered platform, 2.5 million dedicated shoppers, learners, and sharers lead with over 800 Korean, Japanese, and local products.
