Coluxe, a startup that makes lab-grown diamonds, has raised an undisclosed amount in a friends and family funding round.
Several investors took part in the round, including Startup Sherpas, Ajai Chowdhry, Tej Kapoor, Sairee Chahal, Kunal Chowdhry, Rachin Dewan, Kunal Milwani, and others.
The company said the new funds will help with its digital launch in August 2025 and support the expansion of its product line and infrastructure. Its online store will go live with over 300 products.
Coluxe said it is also in talks with venture capital firms as it gets ready for its upcoming seed funding round.
“Lab-grown diamonds are unlocking access in a market where only 6% of gold jewellery buyers own a single diamond. At the same time, consumer behaviour is evolving—women are now self-purchasing and seeking everyday fine jewellery that reflects their identity, not just tradition. Coluxe is building for this new buyer—with design, ethics, and emotional relevance at the core. This isn’t just a brand; it’s a behavioural unlock in an $80 billion+ market,” shared Priyanka Gill, Founder and CEO, Coluxe.
Coluxe was started earlier this year by Priyanka Gill, who previously worked at Good Glamm Group and Kalari Capital. The brand offers lab-grown diamond and gemstone jewelry designed for everyday use, including rings, earrings, pendants, bracelets, and stackable sets.
At its launch in February, Coluxe announced plans to offer AI-powered virtual try-ons, customizable jewelry designs, and personalized shopping experiences.
The company wants to build a strong online and retail presence with certified products, full traceability, and easy return and exchange options.
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