Yesterday, OPPO unveiled 17-year-old streetwise soccer sensation Lamine Yamal, of Spanish origins, as its latest global brand image. In his new capacity, Yamal will find himself in the vanguard of the brand refresh campaign known as “Make Your Moment”.
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It will rely on OPPO to help more young people across the globe make their presence felt, direct their energies toward achieving their dreams, and write their success legends in the books of time.
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For three years after his breakthrough into the international arena in 2023, Yamal not only impressed football lovers across the globe with these sterling performances but also won everyone with his humility and maturity. Nonetheless, with such pressure and tight timetable that all the top football players have, Yamal has never left his books. Responding to the public rush towards him, he says that the best way to handle everything that comes with fame at such a tender age is to do the best that he can and be present in the office.
“Lamine is not just a gifted footballer but an inspirational young man with an incredible passion for the game,” said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO. “Like countless young people worldwide, Lamine refuses to be held back by anxiety or uncertainty about the future. Instead, he focuses on his passions and concentrates his energy on the present, finding fulfillment and strength through his dedication.”
In particular, to OPPO, Yamal means much more than the talent he has been shown to possess; he symbolizes the search for uniqueness. When he recently got injured, he had a different attitude after his final match; he came back with a focused mind that geared him towards disciplined training and preparation with the positive aim of getting back in the best form. This approach to responsibility and conscientiousness inspires a perfect match with OPPO’s “Make Your Moment” philosophy, thus making him the correct option for the global image of the brand.
Since 2015, the company has been actively developing brand cooperation within the sports field, including in the UEFA Champions League. Indeed, OPPO leverages the power of AI and imaging technology to let fans experience the real spirit of sports and transform particular experiences into extraordinary ones. In addition, the cooperation with Yamal connects sport and technology while enhancing the link between the brand and youth generations and encouraging fans worldwide to make their moment.
In recent years, football has been core to OPPO’s strategy, especially the UEFA Champions League sponsorship, with the help of which the brand has started to explore virgin territories. In this way, aligning the wealthy technology resources with the passion of football has defined new technology experiences that are dear to football fans worldwide.
Moving this close correlation between technology and the passion for sport forward, Lamine Yamal collaborates with OPPO. From the stadium to the streets, OPPO firmly supports youth, strengthens them with technology and passion, and helps them take full advantage of each second and show others their colors.
About OPPO Company
OPPO Company was founded in 2004 and launched its DVD products in Europe and the United States in the same year. In 2008, OPPO launched its first mobile phone — OPPO A103 “Smiley Face” and officially entered the mobile phone industry. OPPO continues to show goodwill in science and technology and the attitude “Inspiration Ahead” with all users.
The founding team of OPPO has extensive experience in electronic industry. When the team left BBK Company and founded the new completely independent brand – OPPO, they adhered to the belief of creating great products. In the fierce competing market, OPPO gradually became one of the Top-5 mobile phone brands in the world and emerged in the IoT products.
