Singapore-based loan matching platform, Lendela has appointed Kent Huang as Chief Financial Officer (CFO) and Steven Wong as Chief Technology Officer (CTO) to scale its Asia Pacific (APAC) expansion.
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The appointments represent a major milestone in Lendela’s executive leadership development as it grows its unique reverse auction model throughout the region. Lendela has decades of worldwide leadership expertise in the financial and fintech sectors.
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As platform grows throughout the Asia Pacific, the two’s leadership will be essential to growing the business, preserving Lendela’s leading position in the lending market, and ensuring that lending in the area continues to be open, equitable, and effective for both borrowers and financial institutions.
Kent Huang will work out of Singapore, and Steven Wong will be headquartered in Kuala Lumpur.
Wong is well-positioned to build Lendela’s technological infrastructure on the systems and organizational levels and across its markets because of his experience scaling tech-driven financial platforms and his over 15 years in leadership positions across high-growth firms.
“The reverse auction model is a breakthrough in lending that has already created a much more transparent and competitive space where both borrowers and lenders benefit. Lenders can acquire customers more efficiently while borrowers gain access to better, more tailored financing options. I’m very excited to help Lendela optimize this experience at scale, ensuring technology continues to enable informed financial decisions across Asia Pacific,” said Steven Wong.
Huang will oversee financial strategy and management, risk management, and regulatory compliance to support Lendela’s rapid growth. Huang has nearly two decades of financial leadership experience at some of the most well-known fintech and financial services companies worldwide, including PayPal and Intuit. Huang will ensure the company maintains its strong growth trajectory while upholding financial integrity and transparency.
“A fintech’s story isn’t and shouldn’t be just about growth—it’s also about sustainable, responsible scaling. Lendela is at the forefront of this shift, ensuring both borrowers and lenders thrive in an ecosystem built on transparency and efficiency. My goal is to drive financial governance and strategy that supports long-term expansion while reinforcing trust in digital lending across Asia Pacific,” said Huang.
“With Wong’s track record in fintech product innovation and Huang’s extensive experience in financial leadership, we are well-positioned to scale sustainably while staying true to our mission of making borrowing fairer and more transparent,” said Nima Karimi, Chief Executive Officer and Founder of Lendela.
About Lendela
Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. The platform matches borrowers with personalised loan offers through one simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape. Since its inception, Lendela has enabled over 300,000 consumers with the clarity and confidence to make informed financial decisions alongside more than 100 lending partners.
In 2023, the company successfully raised US$5M in an oversubscribed Series A to scale its unique model across Asia Pacific. The company’s backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital.
