MANNLICH Raises $294K in Seed Funding Led by BeyondSeed

The round also included angel investors like Arjun Vaidya, Arush Chopra, Megha Sabhlok, and Gaurav Kumar.

The company will use the new funds to improve its research and development and grow its team, especially in R&D and branding.

Pritam Kudev, Founder of MANNLICH, said, “At MANNLICH, we have always believed that the best grooming routine is one you barely think about, it just becomes part of who you are. Our mission has been simple: bring German-quality grooming products within reach of every Indian man, making self-care effortless, accessible, and completely stigma-free. Growing 4x year-on-year while staying bootstrapped and profitable tells us we’re on the right path. We started with a problem worth solving. Now we have the resources to solve it at scale.”

Kuldeep Mirani, Group CEO and Co-founder, BeyondSeed “India’s men’s grooming market is evolving rapidly, with consumers increasingly seeking high-quality, effective products tailored to their needs. What stood out to us about MANNLICH is Pritam’s clear vision of making German-quality grooming accessible to Indian men. The brand is building a differentiated proposition at the intersection of quality, affordability, and everyday usability, and we are excited to support its next phase of growth.”

Founded in 2023 by Pritam Kudev, MANNLICH is a direct-to-consumer men’s grooming brand that offers high-quality, German-standard products. These products are tested by dermatologists and are free from harmful chemicals like parabens and sulphates.

The brand currently generates about $1.5 million in annual recurring revenue (ARR) and has grown four times compared to last year.

MANNLICH sells its products through multiple channels, including its own website.

It is also available on major platforms like Amazon, Flipkart, Blinkit, Instamart, BigBasket, and Tira Beauty.

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