Applecrumby, an eCommerce platform and babycare brand based in Malaysia has raised $4.2 million expansion investment by Multi-stage venture capital firm 500 Global.
Applecrumby said in a statement on Wednesday that the investment helps quicken the company’s growth through its premium, secure, and reasonably priced babycare products, including PureBasicsTM by Applecrumby, the first mass-market diapers in the world to be made entirely of chlorine-free materials.
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In order to better serve the changing demands of contemporary parents, it will also be able to create new goods under the PureBasics brand and increase its global footprint and distribution networks thanks to the additional funds.
Through local distributors, the business intends to enter 20 nations by the end of 2024.
“We believe that parents should have access to affordable, toxin-free babycare products, regardless of where they are based, “Applecrumby has been bringing moms and dads peace of mind since 2012, and the new capital boost will allow us to broaden our impact, ensuring more families can give their child a healthier and happier start in life,” said Sean Tan, Co-founder and Chief Executive Officer of Applecrumby.
Multi-stage venture capital firm 500 Global has provided a $4.2 million expansion investment to it , an eCommerce platform and babycare brand based in Malaysia.
Applecrumby said in a statement on Wednesday that the investment helps quicken the company’s growth through its premium, secure, and reasonably priced babycare products, including PureBasicsTM by it , the first mass-market diapers in the world to be made entirely of chlorine-free materials.
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In order to better serve the changing demands of contemporary parents, it will also be able to create new goods under the PureBasics brand and increase its global footprint and distribution networks thanks to the additional funds.
According to Applecrumby, the company is steadfastly devoted to upholding government initiatives to address societal issues and acting as global citizens.
The group wants to work with governments to actively contribute to raising family well-being and promoting positive social effects.
About Applecrumby
Applecrumby & Fish is an e-commerce platform founded by husband and wife team, Sean and Jesmine Tan. The online boutique was established in October 2012, when the founders were looking for Safe, Natural and Organic products for their own daughter. A homegrown in-house brand, Applecrumby® echoes and advocates its brand promise of the uncompromising production of Safe, Natural and Organic (S.N.O) baby products at affordable pricing.
